What is GiftAider Amplify?
GiftAider Amplify is the CRM product for charities that need richer donor records, custom attributes, required fields and configurable terminology around Gift Aid and supporter management.
For charities that need more than submission
Amplify builds on the GiftAider workflow with CRM-style configuration. It is suited to charities that need to capture extra information, keep records consistent and tailor the system language to the way their team works.
Use Amplify when the data around your donors and organisations matters as much as the final Gift Aid claim.
Amplify-only areas
- Custom attributes for extra record data.
- Custom required fields for better data capture.
- Custom names and terminology.
- Configurable lookups where enabled.
- Notes and richer CRM-style record keeping.
What Amplify adds
Custom attributes
Add extra fields where your charity needs to record information beyond the standard layout.
Required fields
Enforce key data entry rules so important information is not missed in future records.
Custom terminology
Adjust labels so GiftAider matches the words your charity already uses.
Breeze and Amplify both support Gift Aid workflows
Amplify still includes the practical Gift Aid processing expected from GiftAider: donation handling, import, validation, claim preparation and reporting. The difference is the CRM depth around that workflow.
| Capability | Breeze | Amplify |
|---|---|---|
| Online Gift Aid submission | Yes | Yes |
| Donation import and validation | Yes | Yes |
| Custom attributes | No | Yes |
| Required field rules | No | Yes |
| CRM-style configuration | Limited | Yes |
Talk through your CRM needs
If your current process depends on custom fields, donor categories or internal terminology, a demo is the best way to check whether Amplify fits.